What is Buzzsumo? The Best Way To Use It

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To provide the content that people want to know, it is important to know what content is popular by topic or on any website. So what is Buzzsumo tool? Buzzsumo is a powerful tool that allows you to find out what content is popular by topic or on any website. Getting to know what people are talking about and what their concerns and needs are can take hours on social media. An ability to input certain search criteria, analyze content, and find out what is already working in your area can be invaluable to a marketer to help sharpen their focus and give them direction.

How to use Buzzsumo?

It analyzes where certain topics are being discussed and how much attention they are receiving. Several gaming sites use Buzzsumo to understand what’s trending in the classic card gaming niche, and based on what they see, they decide whether to write more in-depth articles, or how they can connect topic ideas.

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Influencer Information: If you can have the information about who has the public’s attention and trust can give you insight on who you need to follow and get on your side.

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Alerts: You can set up keyword alerts with Buzzsumo to keep you informed when new content is posted or updated, as well as knowing who posted and where, and this allows you to know what your next step should be in your marketing efforts.

Competitor Analysis: If you can know what your competitors are up to, and what is working and what not working for them, it goes a long way in helping you. It helps you to avoid things that are not very effective and gives you an understanding of what works best, and where you stand in as compared to your competitors. This is the basics of what Buzzsumo can perform. It all comes down to saving you hours of time, thus increasing your success and help you plan each step of your content marketing.

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What is the Best Way to Use Buzzsumo?

How much buzzsumo work? The best way to use Buzzsumo depends on where you are in your content marketing and what you hope to achieve. Do you want to create a post to go viral, do you wish to generate more leads for your business, or do you want to find the accurate exact formula for a post that brings in a hail of backlinks?

Maybe you own a business and wanted to try and market on a greater scale. So, using Buzzsumo, you could set up keyword alerts for your business products and service. Buzzsumo will help to generate alerts that shows who was discussing such topics and joined some of the busier forums and groups. If there is a blog or online page for your business then Buzzsumo will let you see who the influencers were in this area and eventually getting them to make guest posts on your blog, announce it to their followers. This will give you more exposure with Buzzsumo trending.

Following, this platform can help you to find out what kind of products or services your potential customer’s most wants. You can then analyze the traffic on what the competitors were doing differently, and tweak your own campaign differently which will help you to expand your offerings and, increase interest.

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Does Buzzsumo has a free version?

The answer is affirmative. BuzzSumo does have a limited free plan as an option for its users. If you have already had a free trial but did not subscribe to any paid plan of the platform, you are likely already on a free version. You can check your plan any time by visiting your Account Settings.

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